An advertising campaign that's love at first sight

Alongside the launch of our new website, we are also unveiling a new advertising campaign highlighting our distinctive slogan: Designed for life.

Deployed in Quebec and Ontario, this bold advertising campaign will certainly not go unnoticed! 

The concept focuses on the intensity of life in all its forms to illustrate the durability of Miralis kitchens. The different images reveal everyday life moments captured in the heat of action to accentuate the liveliness of the kitchen. A place usually presented in a very sanitized way in other advertising campaigns in the market. The high life in colors is demonstrated by the variety of styling, people, and settings, while timelessness is demonstrated by the featured kitchen design.