Derrière le rideau : Les coulisses de notre préparation pour KBIS 2025
Here in Saint-Anaclet, our team is doubling down on efforts as we approach KBIS (kitchen and bath industry show), the largest trade show in North America, which will be held in Las Vegas from February 25 to 27, 2025. We will be presenting a booth that is unprecedented in Miralis' history! Discover in this article the behind-the-scenes of our preparation and learn more about what we will be unveiling!
Collaboration and Creativity: The Engines of Our Innovation
For several months, Noémie, our Chief of Product Innovation, has been collaborating with the talented designer Julie Lévesque to create a space that not only meets the demands of a major exhibition like KBIS, but also embodies the seven design principles of Miralis: aesthetics, utility, durability, responsibility, leadership, innovation, and humanity. After months of work and creative partnership, the 3D design of our 30 x 60 foot booth has come to life."Designing a space is primarily about creating an experience where every detail has meaning. With this booth, we wanted to illustrate the versatility of our offering through a diversity of styles, while highlighting our latest innovation, Luminescence, which reinvents the interaction between material and light. And for those who have already visited our corner of the country, a few subtle nods to our Lower St. Lawrence roots will surely evoke a knowing smile."
- Testimonial from Noémie, our Chief of Innovation
The Miralis Experience in Action at KBIS
Our presence at KBIS will be a great opportunity for us to showcase our expertise, our products, and our materials, but also to provide a unique experience to the visitors of our booth: the Miralis experience. We have structured the space to present three distinct worlds. With three kitchens and two back kitchens, each area highlights specific materials and innovations such as our Neolaminate or our High Engineering, underlining our expertise in terms of innovation. We are therefore extremely eager to unveil and share the final look of what we will be presenting at the Kitchen and Bath Industry Show.
A Significant Logistical Challenge
Organizing a booth of this magnitude represents a major logistical challenge involving several of our departments. To ensure flawless setup, we conducted a full rehearsal in the large hall of our new automated factory in Saint-Anaclet. This crucial step allowed us to pre-assemble and adjust all elements of the booth, thus ensuring a quick and seamless on-site assembly, which must be completed in just a few days.
A Moment of Unity: The Miralis 5 à 7
A project of this magnitude requires great teamwork from all company departments, which often have to pitch in under tight deadlines. It was during a 5 à 7 event, where all Miralis team members were invited, that we were able to collectively admire the extent of the work accomplished. The feeling of pride was palpable during this simple yet significant event for our internal teams.
While we wait to unveil our booth, stay connected to discover more details about our preparations for KBIS and follow the event's progress in real time.