A grateful look at 2024 - Our top 10
2024 has been a year of achievements for Miralis, where several projects, born from an ambitious vision, came to life. Whether through new products, the expansion of our company, memorable moments shared with our boutique partners, or campaigns that made the whole province of Quebec smile, we can confidently say that 2024 has been a truly fulfilling year.
As we begin 2025, we have the opportunity to take a grateful look back at everything that was accomplished last year. It’s thanks to the passion, energy, and creativity of our team that these projects were able to take shape. Here’s our top 10 of the year’s highlights, milestones that allowed us to grow together.
01. Donalda's Kitchen – Our Major ad Campaign
The largest advertising campaign in Miralis’ history was launched this year in Quebec, in partnership with Sid Lee and the talented Sarah-Jeanne Labrosse. This campaign and collaboration not only made a lasting impression but were a true success, generating significant visibility while highlighting the timelessness and quality of our custom kitchens. We are convinced that the humor between Donalda and Donatienne made you all smile.
02. A Tribute to Contrasts in a Product Launch
In the spring, to celebrate the beauty of contrasts, we unveiled two new colors in our wood and laminate collections:
- Quiétude, a laminate evoking the morning mist with subtle shades of white and pale gray.
- Terre d'ombre, a rich and enveloping stain on red oak.
This new product launch embodies an invitation to boldly and elegantly explore duality in the design of our living spaces.
03. Official Opening of the 2 Most Automated Factories in North America
A vision come true. In early summer, we celebrated the official opening of two highly automated new factories in Quebec and St-Anaclet. The realization of this great vision allows us to position ourselves as North American leaders in custom kitchen production while strengthening our commitment to innovation and quality.
04. Training Workshops For Our Partner Showrooms
In 2024, we launched new training workshops for our boutique partners at the beautiful showrooms of our valued partner and supplier Cosentino in Montreal, Toronto, and New York. These workshops were much more than just training sessions; they provided a unique opportunity to exchange, laugh, and learn together. Meeting our network of partners remains a special moment, a true opportunity to reconnect with our extended family.
05. New Luminescence Ad With Chef Adrian Pastor
With the arrival of Luminescence, this unique innovation that adds LED lighting to the kitchen drawers and cabinets, fully integrated into our manufacturing process, we wanted to capture the soft ambiance and, most importantly, the functionality of this indispensable addition. Through this ad, which gives a nod to a late-night snack prepared by Chef Adian Pastor, we illustrated how Luminescence transforms the kitchen experience by combining aesthetics and practicality in a simple and elegant way.
06. Miralis Design Contest
After a year off, the Miralis Design Contest made its grand return in 2024! Intended for kitchen designers in our network of partner showrooms, this contest shines a spotlight on their talent and expertise. We were impressed by the entries submitted and are convinced that this event was a true source of inspiration and creativity. This contest continues to push the boundaries of design, celebrating innovation and excellence.
07. New miralis surfaces colors
In Quebec, It is now possible to have a complete Miralis kitchen, from cabinets to countertops. Miralis Surfaces, our brand-new division offering compact surfaces and sintered stone countertops, introduce 6 new colors across our various launches in 2024. View our full collection here!
08. Filming Season 3 Of Passion Poussière on TOU.TV
Did you catch season 3 of Passion Poussière on TOU.TV? We are proud to have been part of Sarah-Jeanne Labrosse's beautiful and grand project. A building with six apartments that breathes creativity, joy, and elegance. Thus, you can find a bit of Miralis in each of these dwellings of this project. The kitchens and bathrooms have been thoughtfully designed and crafted with our custom furniture to ensure that each housing unit is as unique as the next.
09. A Mediterranean-Inspired Launch
In the fall, a second launch took place. As the days grew shorter, the introduction of these new products in our range of European Laminates and Advanced Engineering (FENIX) aimed to offer warm and soothing shades and textures, evoking the softness of a summer on the Mediterranean coast. Discover all the details of this launch in the article.
10. AFDICQ Visit to St-Anaclet
In 2024, we had the honor of opening our doors to AFDICQ members at our St-Anaclet factories, a highlight that allowed us to share our vision of innovation and sustainability. Their visit was an enriching opportunity that encouraged transparent exchanges within the industry. Discover the key moments from this meeting and much more in the article.
